My story here on SoCo in the Winter issue of bask Magazine… If you’re anything like me, you may have passed the oversized, towering S-O-C-O letters off the 405 countless times and heard buzz of the place from your stylish friends, but something still stopped you from exiting the 405 near the South Coast District to check it out. Could the four or more stores visible to the eye really be worth your time? And why go—what exactly is the place? Click to read the full story in the current bask Magazine.